The Person Behind The Words...
Hello! I’m Courtney – a freelance copywriter based in North West England. I help take the stress out of content, whether that means writing your next blog post or creating your next email campaign.
What exactly can I do for you?
You know your business. I can make sure everyone else gets it too.
From website copy that turns curious visitors into customers, to blog posts that connect with your audience, I’ll take what’s in your head and turn it into clear, engaging words that sound like your brand.
Whether you need a complete website refresh, regular blog posts or a one-off project, I’m here to make your business easier to understand, harder to ignore and a whole lot more memorable.
What can I write about?
I’ve written about slot machines and advised on how to bleed radiators. I’ve covered the best pet food for cats and how to dress to fit your body shape. From the latest tennis news to how to play kabaddi. I’ve yet to come across a topic that phases me.
A copywriter’s most important tool in their toolbox is the ability to research effectively. When you can do this, any topic is fair game.
THE 'WHY' BEHIND THE WORDS
So, how did I end up here?
I’ve always been a bit obsessed with words.
The right words can instantly make the most boring subject on Earth more engaging. The wrong words can cause someone to divert their attention elsewhere.
Even the way that words placed in a very specific order can create incredible things that leave their mark on the world – I’m looking at you, Orwell.
In a way, life is based entirely around words.
Luckily, I have been able to turn this fascination into doing something I love – helping businesses discover their brand voice and finding the perfect words to elevate them to their full potential.
THE 'HOW' BEHIND THE WORDS
From our first chat to the final full stop, here’s what you can expect when we work together.
1
GET IN TOUCH
Visit my contact page and choose your preferred way of getting in touch – message me, email me – whatever is easier for you.
In your message, tell me about your brand and what you’ve got in mind.
2
LET'S CHAT
We’ll have a proper chat about the ins and outs of the project – the more detail you can give me the better.
We’ll cover content, deadlines and costs so that everyone is on the same page.
3
RESEARCH BEGINS
Once I’m confident that I know exactly what you need, I get stuck into the research.
I’ll dig into your business, your audience, your competitors and your industry so I can understand what makes you tick.
This research will allow me to create the perfect copy for your brand.
4
DELIVERY
You’ll receive carefully crafted copy, delivered when promised.
I also offer up to two rounds of edits to make sure you’re completely happy.
THE VALUES BEHIND THE WORDS
Words with Purpose
Every word should earn its place.
Whether the goal is to inform, connect or persuade, I write with the bigger picture in mind – not simply to fill a blank page.
Punctuality
I respect your time as much as I respect my own.
There will be no false promises here – I will deliver what I say I will deliver and I’ll do it on time, every time.
Because reliable support shouldn’t be something you have to chase.
Human Writing
Ironically, the bigger AI becomes, the more we crave human connection.
The best writing comes from real people and that’s why I use AI sparingly, primarily for research purposes.
The thinking, voice and final words are mine.
Curiosity
I don’t necessarily believe in taking things at face value and I like to get under the skin of a subject before I put pen to paper.
I’ll ask questions, do the research and get to grips with the details – because good writing starts with a genuine understanding.
The better I understand something, the better I can communicate it.
Collaboration
I’m all about creating a positive working relationship because that’s how the best content is made.
In my experience, when there’s a good relationship between client and copywriter, the whole process is better – the communication is easier, the ideas are stronger and, ultimately, everyone enjoys the experience a whole lot more.
THE HUMAN BEHIND THE WORDS
So that’s the way I work. But what about the human behind it all?
Here are some facts about me so you can see what makes me me.
I’m a massive foodie! Whether I’m rustling up a new pasta recipe at home or trying out the new restaurant in town, you best believe food is always on my mind.
My favourite book of all time is Daphne du Maurier’s Rebecca.
Tennis is my favourite sport and I try and go to Wimbledon every year.
I have a degree in history and I wrote my dissertation on the effects of smallpox in the American Revolutonary War.
My biggest passion is interior design – if I’m not writing, there’s a 99% chance I’ll be painting, sanding, staining or drilling.
I’m a horror movie fanatic!